When you start a retail business, you think about getting customers in the door, implementing strategies to keep them coming back and of course, making a profit. The fact that someone might steal from you is probably the furthest thing from your mind – until it actually happens.
Unfortunately, it doesn’t matter whether you run a small boutique or have a larger store with multiple locations, shoplifters will still find a way to help themselves to your merchandise. The key to keeping this type of loss at bay is to put a solid loss prevention plan in place.
Here are a few ways you can help prevent shoplifters from impacting your bottom line:
- Keep merchandise away from exits.
- Make sure shopping aisles aren’t overcrowded. This makes keeping an eye on them easier.
- Discourage crowding by keeping popular items different sections.
- Place cash registers by the exits so that customers must pass by them.
- Greet all customers when they enter, this’ll let them know they’re being watched.
- Don’t leave the store unattended during business hours.
- Keep small, expensive merchandise locked in a display case.
- Monitor commonly targeted merchandise more frequently when doing inventory.
- Install convex mirrors, closed circuit television (CCTV), and electronic article surveillance (EAS) tags.
- Consider requiring customers to leave any shopping bags, backpacks or gym bags at the cash desk upon entering the store.
- Give customers receipts for every purchase.
- Train staff on how to spot shoplifters and handle suspected shoplifters.
- Post signs which make it clear that shoplifters will be persecuted.