Because, like Aretha Franklin, you’ve earned it. It takes a tremendous amount of courage and hustle to start your own business, and we get that. We’re here to help you every step of the way.
TruShield is proud to be 100% Canadian and wholly owned by Fairfax Financial Holdings Limited. What sets us apart from our competitors? We’re proud to be the first direct-to-consumer small business insurance provider in the country, dedicated to educating small business owners on the risks of running their business with our industry-leading expertise.
You need your business partners to be there for you when it counts. Having a financially stable insurer lets you sleep easier at night knowing that your claims will be paid. The group of insurance companies that are associated with underwriting TruShield insurance policies are rated “A” (excellent) by A.M. Best, “A-” (strong) by S&P, and “A” (good) by DBRS.
Our core values: what makes us tick?
We want to make insurance easier.
We’ll be the first to say it—insurance can be boring and complicated, which is why we strive to make the process as easy and stress-free as possible.
We’ll proactively find ways to earn your trust along your entrepreneurial journey, and not just with insurance coverage. We have a wealth of resources designed to help small business owners run their businesses effectively.
Every small business is unique, like a snowflake! We’ll craft you a custom policy that meets your unique needs.
No commitment phobia here! We want to build long-lasting, meaningful relationships with Canadian entrepreneurs. We’re going to do everything we can to make sure you stick with us.